Brands
Ebco’s city display centre launched in Bhopal
MUMBAI: Ebco Pvt Ltd, one of India’s leading manufacturers of general hardware, kitchen, bedroom, and office fittings, has opened its second display centre in Madhya Pradesh in Bhopal the first having already been set up in Indore. This is Ebco’s 19th display centre in India.
The company shared in a press statement, “This centrally located Display Centre in association with Shree Jee’s Hardware at R-22, Sairam Complex, MP Nagar, Zone II, is staffed with a well-trained team and showcases a sample of Ebco’s wide range of over 5,500 products in real-life settings. This enables customers, architects, designers, and others to get a first-hand experience of how these products can be used to simplify and enhance lives!”
Ebco was founded in 1963 as a small tool room operation. Today, from small beginnings, it has become an industry leader in household fittings and hardware, from simple, yet high-quality screws, furniture locks and hinges to the more premium and elegantly styled fittings that make home, office and retail furniture, not just beautiful, but adds improved functionality from a customer point of view.
With its manufacturing facilities across four plants in Maharashtra, a wide distributorship and dealership, display centres in many large towns of India, Ebco provides quick and easy availability of the latest in furniture fittings and hardware.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
