MAM
SOURABH MISHRA AND INDRANIL BANERJEE JOIN HANDS TO LAUNCH AZENDOR CONSULTING
MUMBAI: Advertising and branding veteran Sourabh Mishra and legal expert Indranil Banerjee, two senior professionals who have been independently providing services to some of the largest and most renowned organizations in India and abroad, have merged their practices to launch Azendor Consulting. Under their leadership, the firm will offer consultancy services to companies across business verticals – beginning with Branding and Legal. Other business verticals like Business Consulting, Finance and Human Resources will be added soon.
With both of them bringing over two decades of experience each in the branding and legal space, Azendor’s dedicated team strives to follow in their footsteps and take the firm forward. Sourabh Mishra, an advertising and branding veteran with over 25 years of experience, has worked as the Chief Strategy Officer at advertising agencies like Saatchi & Saatchi India, TBWAIndia, Everest and Bates CHI & Partners India. Having additionally held senior planning roles at Ogilvy, McCann Erickson and Contract, Sourabh has also worked as a brand strategist at BPL Telecom and Reliance Capital. Before merging his practice with Azendor, Sourabh was servicing clients as Sourabh Mishra Brand Consulting for about 3 years. Leading the legal consulting vertical at Azendor is Indranil Banerjee, a business lawyer who’s worked in the field for more than 20 years. Playing a key role in prestigious law firms, he has represented a wide range of domestic and international clients. In the corporate sector, he has held leadership roles in the legal function at Star India and DEN Networks. Before merging his practice with Azendor, Indranil was servicing clients as Indus Lexus for about 9 years.
Azendor’s foray into the consultancy space is the result of companies realizing the importance of engaging external senior experts to run their non-core but essential business functions, so that they can focus on excelling in their own core competencies. Azendor’s approach involves utmost collaboration and teamwork on all fronts, with its business proposition offering a robust in-house team of experts as well as a strong network of external specialists.
Commenting on Azendor’s launch, Sourabh Mishra, Managing Partner – Branding said, “Azendor has been created to help our clients perform to the best of their capabilities in the space where they wish to excel in and aim to be market leaders. Clients need the best, top-in-class professionals to drive even the non-core aspects of their business, so that they can focus their own efforts on strengthening their core competencies. Clients across industries and size have repeatedly articulated this need. And with not enough good options available, we aim to fill this gap with Azendor. The Branding vertical specifically recognizes the fact that business leaders today see their brand at the heart of everything that their business does. Azendor’s framework and collaborative network model ensures that every client of ours gets the best talent put together in a bespoke team for their requirement.”
Speaking about the new journey, Indranil Banerjee, Managing Partner – Legal, said, “The name ‘Azendor’ has been derived from ‘ascender’, which in mountaineering is a device that helps climbers ascend steep slopes safely. That is an apt metaphor for what we do – help our clients focus on the climb by taking away the important but non-core business functions that impedes their ascent. Azendor, through our Legal consultancy services, will enable our clients maintain equilibrium between their corporate goals and their legal necessities.”
While Sourabh Mishra Brand Consulting has worked on branding projects for clients like Fractal Analytics, Stellar Value Chain, Magic Bus, Reliance and Sterlite Power, Indus Lexus has provided legal services to clients like Sun TV, Tata Sky, Turner, Viacom18, and Zee Television.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
