MAM
Phoenix Marketcity surprised flyers at Pune airport on New Year
MUMBAI: Phoenix Marketcity Pune celebrated the New Year, on the first Sunday of the year, by welcoming people at Pune Airport with gift boxes rolling out from the conveyor belts. The initiative was a part of its 100-day long Phoenix Festival.
For the campaign, Phoenix Marketcity Pune tied up with 24 flights, including 10 Spicejet and remaining 14 being a mix of other airlines like Jet Airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more than 4300 gifts.
Phoenix Marketcity shared in a press release that people were delighted to get the surprise gifts and soon made the unique campaign viral by posting photographs and thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019.
Phoenix Marketcity Pune centre director Arun Arora said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
