Brands
ŠKODA in association with Bloomberg|Quint and PHD Media launches ‘Pursuits’
MUMBAI: Bloomberg|Quint India has announced its association with ŠKODA and PHD Media to produce Pursuits, a series highlighting journeys of individuals with remarkable achievements across various sectors. The 10-episode series will be launched on 10 January and augmented on multiple digital platforms.
The series, which airs exclusively on bloombergquint.com, will capture stories of artists and activists, storytellers and curators of music, entrepreneurs and creators of change, who in pursuit of their dreams embarked on an unconventional journey and achieved something worthwhile. Identified by the Bloomberg|Quint team after extensive research and thought, these unconventional talents who share common attributes of making a difference in their respective fields, will tell their stories, to inspire others. Matt and Namrata, founders Blue Tokai Coffee, theater personality Roysten Abel, movie director Sriram Raghavan and many more, will be featured.
For the first time ever, ŠKODA will travel across the length and breadth of the country, to tell their protagonists’ stories in a never-seen before manner. The series also breathes new life into the art of storytelling with crisp content and excellent visuals.
Bloomberg|Quint CEO Anil Uniyal said, “We are elated to bring to India an all new storytelling experience with Pursuits. The series, much like our partner ŠKODA is all about standing out, setting new standards, and raising the bar for excellence. The idea behind Pursuits resonated with common values shared by all partners, and we look forward to the success of the show.”
ŠKODA Auto India head of marketing and product said, “Storytelling is a part of ŠKODA’s global communication strategy. We look at human stories with elements of endeavour, dedication and achievement. The concept of Pursuits by ŠKODA fits this requirement beautifully and we are very happy to bring it to life.”
Omnicom Media Group CEO Jyoti Bansal said, “In the spirit of finding a better way for ŠKODA to build deeper engagement with its customers- present and potential, PHD identified Pursuits – great stories of people who are ‘driven’ in different ways to realise their true potential. The premise is so fitting to what ŠKODA stands for and we are looking forward to creating a property which will set new standards.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
