MAM
L&K Saatchi & Saatchi names new NCDs
MUMBAI: L&K Saatchi & Saatchi has announced the departure of its CCO Delna Sethna and the roll out of a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani, both of whom will now be sharing the national creative director responsibility. It was less than a year back that the agency had announced the elevation of Delna Sethna as a CCO.
Smetacek and Malkani have been elevated from the post of ECD and national ECD, respectively. While the former will be responsible for the creative teams in Mumbai, the latter will be responsible for the creative teams in Delhi and Kolkata with some key projects in Mumbai.
With over 18 years of experience, Smetacek has worked across a host of agencies including Publicis Ambience, ideas@work, Draft FCB. For the last four years he's been at L&K Saatchi & Saatchi.
Malkani started his advertising career in the account planning department at Rediffusion DY&R, Delhi. After a brief stint he moved to the creative side. With over 15 years’ experience in the industry he’s worked with JWT, Planetasia.com, Publicis Ambience, Bates, Grey Worldwide, Publicis Singapore and Minority on a diverse range of brands.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
