Brands
MSI Laptops celebrate 20 years of innovation in portable experiences in Mumbai
Mumbai: MSI, a leader in the world of gaming solutions and laptops marked the 20th anniversary of MSI Laptops with a grand celebration and exhibition of some of the most groundbreaking innovations from the brand at Infinity Mall in Malad, Mumbai on 21st & 22nd June 2024. The event saw a presence of 2000 plus attendees, who had an opportunity to immerse themselves in MSI’s innovations firsthand.
With India continuing to be MSI’s best performing market in Asia, the brand announced its further plans for expansion in the market. MSI, which currently operates in three major categories – Gaming, Creators and B&P series, with gaming leading the lion’s share aims to achieve a 2X growth by the end of 2024. Currently having 30 laptop experience centers across eminent markets like Mumbai, Bengaluru, New Delhi, and Pune, the brand intends to increase this number to 50 stores by the end of the year. Furthermore, in line with the positive performance of MSI and increasing popularity in the premium high-end laptops segment RTX 4070 & above, the brand plans addition to its existing 200 SKUs and aims at launching 100 more by the end of 2025.
As part of the celebration, MSI also announced significantly expanding its retail footprint through a strategic partnership with Croma, one of India’s leading electronics retailers. This collaboration will be demonstrated across 35 key Croma branches in markets such as Delhi, Maharashtra, Gujarat, and Hyderabad amongst others.
Commenting on this significant milestone, MSI regional marketing manager Bruce Lin said “Our 20th Anniversary celebration marks MSI’s commitment to innovation and our relentless pursuit of delivering exceptional computing experiences. India continues to be one of the leading and key focus markets for us and we will continue to expand our network further to cater to a larger consumer base by launching more innovative and affordable options. We also aim to expand our experience centers to offer our consumers a more immersive and hands-on experience with the brand.”
MSI has been in India for over 10 years, providing a blend of luxury aesthetics with cutting-edge technology and extreme performance with a special focus on customer satisfaction. Apart from selling via its experience centers, the brand’s products are also available on Flipkart, Amazon, Croma, and Reliance Digital. Currently, the brand has a presence in all the metro and tier one cities of the country and it plans to penetrate deeper into tier two.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
