MAM
Independent TV joins hands with Vicky Kaushal starrer ‘URI: The Surgical Strike’
MUMBAI: Leading DTH service provider Independent TV has joined hands with Vicky Kaushal starrer, upcoming Bollywood big ticket film, slated to release Worldwide on 11thJanuary 2019. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment pvt. Ltd clinched the plum deal bridging brand Independent TV class entertainer & Hindi feature film, URI: The Surgical Strike.
The deal entails a co-branded campaign spread across digital, multiple onscreen and outdoor branding which seamlessly merges the brand with the film. Independent TV as a brand effortlessly aligns itself to the theme of the film and its salient features resonate with the title of the film which is all about the country and patriotism. The promise of rich content with a wide reach can be attributed as prima facie reasons for this deal to fructify. Independent TV is one of India's leading DTH service providers and poised for expansion by adding fresh territories and deeper penetration within the existing territories.
Independent TV shares their opinion and views, “Uri :The Surgical Strike is an extremely pertinent film for us to associate with. This film cuts across all groups of movie viewing audiences and caters to not just a wide target group but the message that it conveys also resonates with our brand. We are committed to expanding our reach by providing quality content and we want to be viewed as a trusted and reliable brand hence an association with a film that holds up India’s history, speaks of patriotism and showcases the contribution of Indian Army is a natural fitment.
Talking about the association, Vinay Punjabi, MD and CEO, Blue Bang Media & Entertainment, the agency behind the alliance says, “The brand was convinced by the idea of the integration as the genre of the movie is such that it targets all age groups and socioeconomic strata. Such stories inspired by real life events that too related to the country and Army certainly make a deep impact. While Independent TV’s wide reach, expanding trajectory and brand ethos also provides the film with a reliable and solid platform. Associations of this nature are few and far between and we are proud to have envisaged this. This association is sure to be a fruitful one for both the brand and the film.”
URI: The Surgical Strike is a film inspired by true events based on URI attack on Indian soldiers produced by Ronnie Screwvala starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an explosive action film based on a real life story with a talented cast that will keep audiences hooked till the end. The film promises a wide distribution theatres pan India and territories worldwide.
If we think about how many times you visited a paediatrician during the year for your child’s fever, or went to the pharmacy for cough syrup, antacids, or prescription cream; how many physiotherapy appointments your spouse had throughout the year, or how many routine diabetes check-up appointments you had; most families would say that the ongoing healthcare cost to their family isn’t necessarily the sudden expense of a grown adult being admitted to the hospital, but rather the ongoing and regular expenses of running the household. Because of this, the search for the best family health insurance plans in India have evolved to include OPD covering as a significant factor in their decision making process.
As someone who has reviewed countless policies for families, I’ve seen a clear shift. Families are no longer satisfied with a plan that only activates during a hospital crisis. They want a partner for everyday wellness, and that’s what modern, comprehensive Health Plans for Family aim to be.
OPD Cover: The Game-Changer in Family Health Insurance
OPD, or Outpatient Department, cover handles expenses incurred outside of a hospital admission. This includes:
- Doctor consultation fees (General Physicians and Specialists)
- Diagnostic tests (blood work, X-rays, MRIs)
- Pharmacy bills (medicines prescribed)
- Minor procedures (dressing, injections)
Without OPD coverage, all these costs come directly from your monthly budget. A comprehensive Health Insurance with OPD Cover absorbs these shocks, transforming your policy from a seldom-used safety net into an active, year-round health management tool. For a family with children or aging parents, this isn’t a luxury; it’s a practical necessity.
Identifying the Best Family Health Insurance Plans In India with OPD
Not all OPD covers are created equal. When comparing Health Plans for Family, you must dig into the specifics. Here’s what separates the good from the truly valuable:
Integrated vs. Add-on Cover: Some of the Best Family Health Insurance Plans In India bundle OPD within the base plan (e.g., HDFC Ergo’s Optima Restore). Others offer it as a paid add-on rider. Integrated covers are often more seamless, but add-ons allow you to customize. Compare the sub-limits and overall value.
Realistic Sub-Limits: OPD coverage always has limits. Look for plans that offer a dedicated annual OPD sum insured (e.g., ₹10,000-₹25,000 per family) rather than a tiny per-consultation limit. This gives you flexibility, you can use it for a few major diagnostics instead of just small consultations.
Cashless OPD Network: The true convenience of health insurance with OPD cover is cashless access. Leading insurers have tied up with pharmacy chains, diagnostic centers, and clinic networks. You can walk in, show your card, and walk out without paying upfront. Check the insurer’s network partners in your locality.
Simplified Claims Process: For reimbursements outside the cashless network, the process should be digital and straightforward—via an app with document upload. Cumbersome OPD claim processes defeat the very purpose.
Key Players and What to Look For
Several insurers have pioneered strong family floater plans with OPD benefits. While new products emerge, plans like HDFC Ergo’s Optima Restore, ICICI Lombard’s Health Advantage Plus, and Niva Bupa’s ReAssure 2.0 have been notable for their structured OPD components. Star Health’s Family Health Optima also offers a comprehensive package.
However, the plan name is less important than its architecture. Your checklist for the Best Family Health Insurance Plans In India with OPD should verify:
Adequate In-patient Sum Insured: This is your core cover. Don’t compromise this for OPD. Start with at least ₹15-20 Lakh for a family of four.
Restoration Benefit: Crucial for families. It restores your main sum insured if exhausted, often including the OPD cover.
No Claim Bonus (NCB): Your reward for a healthy year should protect your OPD benefit too, often by increasing your overall sum insured.
Preventive Health Check-ups: A sign of a wellness-oriented insurer. Many top Health Plans for Family include free annual check-ups, complementing the OPD benefit.
Making the Smart Choice for Your Family
Choosing the right plan requires a simple audit. Tally your family’s average annual spend on doctor visits, tests, and medicines. You’ll likely find it’s a significant amount. Then, compare the premium of a comprehensive Health Insurance with OPD Cover against a basic plan plus your out-of-pocket OPD expenditure. The difference is often negligible, but the value is monumental.
For families, the Best Family Health Insurance Plans In India will be those that acknowledge the fact that the “real” journey for your family’s health occurs daily and not just during emergencies. By choosing a Family Health Insurance plan with meaningful OPD coverage, you will not only be insuring against your family getting sick, but also investing in your family’s ability to see their doctors or other healthcare providers on a more frequent basis for non-emergency issues and providing your family with a significant degree of peace of mind with regards to their financial and physical well-being. The shift away from reactive insurance to proactive insurance by families is now essential; it has become a necessity for the modern family that is living with intention.
