Brands
Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards
Mumbai: Within seven weeks, OPPO India received 34,000 plus entries from photographers across India for the imagine IF Photography Awards 2024 in round one which concluded on 15 June 2024.
OPPO launched the Imagine IF Photography Awards globally in 2023 to spark creativity in mobile photography and showcase the prowess of OPPO camera technologies. The competition made its foray into India this year after the success of the inaugural edition.
Round one invited Indian citizens over 18 years to share their smartphone photographs across nine categories: Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Of these 34,000+ entries, the ‘Portrait’ category emerged as the most popular and garnered 26 per cent of the submissions. This was followed by ‘Landscape’ which witnessed 20 per cent participation.
OPPO India head of digital marketing Sushant Vashistha said, “We are thrilled with the overwhelming response to the platform. The high volume of entries uncovers new photography talent across India, and we are glad to present them with an opportunity and a platform to showcase their work on a global stage.”
The top 50 photographers will move to round two by end of June and the final six winners will be announced on 25 July 2024. “The shortlisted photographers will get to shoot exclusively on our flagship OPPO Find X7 Ultra device and experience the world’s first Quad Main Camera while submitting their nominations for round two. We are excited to see the next set of photos and the creativity they will showcase.” added Sushant Vashistha.
To generate excitement around the competition, OPPO India released a brand video on its Instagram featuring director, screenwriter, and Indian ambassador for the initiative, SS Rajamouli with TV producer and actor, Raghu Ram. The video presents Raghu as the judge of a photography contest, and in true Raghu fashion, he is shown losing his cool over the photography capabilities of the contestants. Raghu’s level of disappointment is consistently on the rise and so is his anger. Just then, SS Rajamouli enters the scene and advises Raghu to nurture creativity rather than shun it. Following this, Raghu’s attitude shifts, and he is shown sharing encouraging feedback with the contestants with a big smile.
The Imagine IF entries are being judged by a panel of expert photographers including celebrity wedding and portrait photographer and OPPO Imaging expert Joseph Radhik, wildlife photographer Aarzoo Khurana, fashion photographer Arjun Mark, and other global jury members.
All top six winners will get an opportunity to attend the Paris Show 2024 and collaborate with OPPO India for photography-led projects in future. The Gold awardee will receive a cash prize of Rs 5,00,000, two Silver winners will get Rs 2,00,000 each and three Bronze winners will win Rs 1,00,000.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
