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Rohitash Srivastava named Planning Head, Ogilvy North
MUMBAI: Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit. Rohitash was previously the National head of Planning at Orchard Advertising, based in Bangalore.
An alumnus of SRCC and MICA, Rohitash has explored the domain of strategy from various perspectives. As a communication planner in agencies like DDB, McCann and Leo Burnett; as a strategy consultant when he co-founded Water Consulting (now Interbrand India); and as an experience strategist when he led the function for SapientNitro in India.
Rohitash believes in solutions that are powered by creativity and his portfolio also reflects this belief and diversity of experience – with work for brands like Amazon, Saffola, Thums Up, Limca; digital acts for British Airways, Nestle, Grants Whisky or even digital transformation programs for clients like the Taj Group of Hotels. His work has been awarded multiple times at the Effies (including the Grand Effie), APAC Effies, WARC and features in the Facebook India case study playbook.
Kapil Arora, President, Ogilvy North: Getting a multi-faceted planning lead like Rohitash on board, is in line with the One-Ogilvy approach to building brands, with strategic planning stringing together our channel-agnostic thinking and solutions. I’m looking forward to working with Rohitash in our Gurugram office, as he brings in an infectious energy, an envious track record and our shared passion for the creative product, as a means to deliver on client business objectives.
Prem Narayan, Ogilvy India Planning lead: Clients today are looking for seamless end to end marketing solutions. An ideal strategic planner needs to have core brand building skills to craft big culture shaping brand ideas and have a sharp understanding of new media, data and technology to create great brand experiences. In Rohitash, we have some one who straddles both brilliantly. What I found refreshing in him is his ability to 'simplify', in a marketing world that is getting rather complicated. Above all, he is a happy person who we feel will build a happy culture. That is very important for us at Ogilvy.
On his part, Rohitash sees his move to Ogilvy as an opportunity to further unleash the potential of its impressive portfolio of clients. He says, Even before I started a conversation with Ogilvy, I was aware that they have a huge leverage with clients, a great culture and and some of the best talent in the country. What I wasn't prepared for, was to meet a bunch of people who were unanimously obsessed about just one thing – their product. I am excited to be part of this team and my ambition for Ogilvy North is to build a cutting edge strategy team that further sharpens the work and leads to client solutions that help build business.
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
