MAM
Rohitash Srivastava named Planning Head, Ogilvy North
MUMBAI: Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit. Rohitash was previously the National head of Planning at Orchard Advertising, based in Bangalore.
An alumnus of SRCC and MICA, Rohitash has explored the domain of strategy from various perspectives. As a communication planner in agencies like DDB, McCann and Leo Burnett; as a strategy consultant when he co-founded Water Consulting (now Interbrand India); and as an experience strategist when he led the function for SapientNitro in India.
Rohitash believes in solutions that are powered by creativity and his portfolio also reflects this belief and diversity of experience – with work for brands like Amazon, Saffola, Thums Up, Limca; digital acts for British Airways, Nestle, Grants Whisky or even digital transformation programs for clients like the Taj Group of Hotels. His work has been awarded multiple times at the Effies (including the Grand Effie), APAC Effies, WARC and features in the Facebook India case study playbook.
Kapil Arora, President, Ogilvy North: Getting a multi-faceted planning lead like Rohitash on board, is in line with the One-Ogilvy approach to building brands, with strategic planning stringing together our channel-agnostic thinking and solutions. I’m looking forward to working with Rohitash in our Gurugram office, as he brings in an infectious energy, an envious track record and our shared passion for the creative product, as a means to deliver on client business objectives.
Prem Narayan, Ogilvy India Planning lead: Clients today are looking for seamless end to end marketing solutions. An ideal strategic planner needs to have core brand building skills to craft big culture shaping brand ideas and have a sharp understanding of new media, data and technology to create great brand experiences. In Rohitash, we have some one who straddles both brilliantly. What I found refreshing in him is his ability to 'simplify', in a marketing world that is getting rather complicated. Above all, he is a happy person who we feel will build a happy culture. That is very important for us at Ogilvy.
On his part, Rohitash sees his move to Ogilvy as an opportunity to further unleash the potential of its impressive portfolio of clients. He says, Even before I started a conversation with Ogilvy, I was aware that they have a huge leverage with clients, a great culture and and some of the best talent in the country. What I wasn't prepared for, was to meet a bunch of people who were unanimously obsessed about just one thing – their product. I am excited to be part of this team and my ambition for Ogilvy North is to build a cutting edge strategy team that further sharpens the work and leads to client solutions that help build business.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
