MAM
Taproot Dentsu bags advertising mandate for Big FM
MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.
The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns.
Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said, “We are happy to be working with Big FM. The task of repositioning a brand is always most exciting, considering that it’s like a rebirth that one must design with utmost care. From “Suno, sunao, life banao” to the plausible next stage in the brand’s journey, there was a wide spectrum to cover. Eventually, with unanimous agreement on what we should stand for, nuancing the personality in great detail and laying out a sustainable plan, we are ready to go live. This positioning will drive all that Big FM stands for; from content to packaging to communication. We look forward to a successful launch and continued consumer relevance thereon, because it is a thought that we all believe firmly in and are eager to spread far and wide.”
On the subject of repositioning, Sunil Kumaran, Country Head, THWINK (Big FM’s short-form video and audio talent incubator and marquee content studio) said, “We were at a stage where the category was moving from being just a provider of entertainment, to being torch bearers of improvement and progress towards a better world. From our interactive relationship with the audience, we wanted to take it to the next level with our listeners, by making both them and ourselves responsible for a better tomorrow. “Dhun badal ke toh dekho” is something we strongly believe in, because at every level, truly, change in the world will begin only with change in the mind. We plan to live this and own this every day with our every move and hope to transcend the relevance of this thought from our collective conviction to our audience’s, and of course, the world at large.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
