MAM
Kalyan Jewellers hosts exclusive evening with Shweta Bachchan Nanda at Ahmedabad showroom
MUMBAI: Kalyan Jewellers, India’s trusted and leading jewellery brand today hosted an exclusive evening for some lucky customers from the city. The invitees were treated to a special interaction with the graceful Shweta Bachchan Nanda, author, journalist and host. The interaction saw the daughter of India’s superstar and brand ambassador of Kalyan Jewellers, Amitabh Bachchan speaking on jewellery trends for the upcoming wedding season. The highlight of the evening was Shweta Bachchan Nanda sharing her favourite picks from Muhurat – Kalyan Jewellers’ exquisite wedding jewellery collection. The host for the evening, who is known for her interest in jewellery designing and styling, also shared some style tips to look one’s best on the big day!
At the event, Shweta was dressed elegantly and was wearing a gorgeous jewellery from the Kalyan Jewellers’ Muhurat collection. The celebrity influencer engaged warmly with the audience, drawing from her experience in shopping for her own wedding jewellery and patiently addressing their queries on styling and matching jewellery with the wedding outfit. The intimate evening saw Shweta Bachchan Nanda shared a few light and fun moments peppered with personal anecdotes and clicking selfies with her fans.
The brand had roped in Shweta Bachchan Nanda as an influencer building on their long relationship with her father Shri Amitabh Bachchan, who is Kalyan Jewellers’ global brand ambassador since 2012.
Mr. T. S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers Ltd. said, “We are extremely delighted to have Shweta Bachchan Nanda as the face of Kalyan Jewellers’ customer-centric initiatives. These initiatives are part of our endeavour to build a strong relationship and connect with our esteemed customers. This also gives our customers the opportunity to keep up with the latest trends and designs which helps them in selecting and buying gold jewellery from our extensive range!”
Apart from the unbeatable shopping experience, Kalyan Jewellers will also be offering their customers the ‘Gold Check-Up’ offer, wherein the brand provides free cleaning and polishing for all Kalyan as well as non-Kalyan Jewellery.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
