MAM
iProspect India strengthens creative team with two new hires
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.
Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP—South Krishna Kumar Revanur.
Bobby, who has worked with agencies such as Ogilvy and McCann Worldgroup, has over 13 years of experience in advertising. He has worked across a variety of brands including TVS, BharatBenz, Suzuki, Britannia, ITC, Indiamart, Tata Teleservices, Myntra, Jabong, Infosys, Lenovo, IBM, and Ola amongst others.
On joining iProspect India as creative director—south, Bobby Thomas said, “iProspect is digitally evolved and it caters to market leaders in the digital space. My stint here will help me further enhance my talent in digital as I foresee a great deal of opportunities coming my way.”
With a career spanning over 14 years, Dhanesh started his career with FCB Ulka, Cochin. He has worked with Ogilvy, Grey Worldwide, RK Swamy BBDO, Star,k and Method Advertising.
On joining iProspect India, Dhanesh MS, creative director – south said, “The digital marketing world has evolved to a point where brands have realised that optimising customer experiences in a manner that is relevant to them with an unwavering focus on ROI is probably the only way to succeed in today’s overcrowded marketplace. I am excited to be a part of iProspect India because as an organisation, we too practice this mantra to stay ahead of the curve.”
Commenting on the new appointments, iProspect India CEO Rubeena Singh said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data-driven creative’ as we want to give our clients a holistic solution.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
