Ad Campaigns
Gupshup is a strategic partner for Meta and works together on a host of joint GTM programs: Vartika Verma
Mumbai: Gupshup has launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. The film was conceptualized by Gupshup and produced in collaboration with Meta and SisterWolf Studios.
The campaign features a brand film and a multi-city customer event series titled “Gupshup Conversations,” spanning Jakarta, Dubai, New Delhi, Brazil, and Mexico. The film, set against diverse global landscapes, features individuals from various walks of life interacting, showcasing the universal language of conversations. The film will be available for viewing on Gupshup’s YouTube channel, with its reach extended through social media platforms including Instagram, Facebook, LinkedIn, and X.
With an orchestral soundtrack, the film captures heartfelt conversations between friends, families, and colleagues, and pans to inspirational speeches that move humankind forward. The visuals gradually transition into featuring more business-to-consumer interactions. A powerful voice-over emphasizes the pivotal role of conversations in sparking innovation and driving business growth. The film creatively juxtaposes in-person interactions with brands engaging customers via chatbots, demonstrating how Gupshup’s Conversation Cloud facilitates human-like interactions across the customer lifecycle.
Earlier this year, Gusphup made a splash with its Conversation Cloud launch featured on the NASDAQ tower. This was followed by a revamped website design and a new brand messaging that reinforced the importance of two-way communication for brands.
Indiantelevision.com caught up with Vartika Verma, Senior Director, Global Marketing, Gupshup senior director, global marketing, Vartika Verma, where she gave deeper insights on the campaign and many moree…
Edited excerpts
On the collaboration with Meta and SisterWolf Studios
Gupshup is a strategic partner for Meta and works together on a host of joint GTM programs. The collaboration on the film is one of the many initiatives that Meta and Gupshup drive jointly. While the script was built by Gupshup, the production was done hand-in-hand with Meta and their preferred film-partner, SisterWolf Studios in LA, USA.
On the campaign catering to different cultural contexts in diverse markets like Jakarta, Dubai, New Delhi, Brazil, and Mexico
Gupshup’s customer base spans India, APAC, the Middle East, Latin America, Africa, China, Europe, and the USA. The film endeavors to capture the diverse demographics of both our customers and their end users. Centered around the theme “Every Conversation Matters,” the film illustrates how conversations drive growth across various use cases—acquisition, engagement, conversion, and customer care—across different regions. Additionally, the film will be translated into Spanish, Portuguese, and Bahasa to reach a broader audience.
On the decision to use various social media platforms (YouTube, Instagram, Facebook, LinkedIn, X) for the campaign’s distribution
Gupshup, as a digital-first enterprise, empowers businesses to embrace conversational digital strategies to drive growth. Given that a significant portion of our audience engages with us frequently on social media and through byte-sized WhatsApp newsletters, it was only natural for us to leverage digital platforms for the distribution of our film.
On the modules—Converse, Advertise, and Communicate—working together to enhance customer interactions and business outcomes
Converse, Advertise, and Communicate are three key modules of Gupshup’s Conversation Cloud which enable brands to capture the entire customer journey right from awareness to support on messaging channels.
Communicate is our high-scale smart CPaaS solution which is leveraged by brands to send personalized messages – at scale, across multiple channels such as WhatsApp, RCS, SMS, and more. And every message sent is an opportunity to weave a conversation to engage with the customers deeper. That’s where our suite of modules under the Converse product comes to life. With intuitive Journey Builder, Campaign Manager, Agent Assist, and Catalogs and Payments, Converse allows brands to build immersive two-way conversational experiences for several use cases across marketing, commerce, and support.
The Advertise module supports brands by helping them build their first-party database of consented users via Click to WhatsApp and Click to Instagram ads. The modules leverage advanced no-code tools, conversational customer data platforms, and AI-powered automation to build engaging two-way conversational journeys, to acquire, qualify and sell to prospects.
On Gupshup making a significant branding effort with the NASDAQ tower feature and website revamp earlier this year.
The launch of Gupshup Conversation Cloud is a part of our effort to stake our leadership position in Conversational CX, on a global scale.
We have an expanding global customer base, and some of the biggest brands are starting to adopt Gupshup as their global platform for conversational CX.
Some of our key customers leveraging Gupshup Conversation Cloud in India include IDFC Bank, Canara Bank, Tata Capital, MPL, Flipkart, Cars24, and global brands such as Loreal, ADCB, Carso, Carrefour and more.
On ensuring the human-like quality of chatbot interactions
The great thing about Gupshup’s AI chatbots (built through our ACE LLM), which are based on the most advanced Generative AI LLMs, is that they are contextually aware and capable of engaging in human-like conversations. This capability gets further enhanced with fine-tuning which is retraining the foundational LLM on domain-specific knowledge, vocabulary, and insights. Our deep domain expertise from years of experience working with companies in numerous verticals such as banking, insurance, e-commerce, retail, gaming, and healthcare means that we already have a huge repository of conversational datasets to train these models. Apart from learning from the past customer interactions, the model is well-equipped to learn on the go from customer responses and adapt itself accordingly.
On your personal goals for Gupshup’s brand and marketing initiatives over the coming years
My objectives are centered on advancing both the brand and demand for Gupshup on a global scale.
From a branding perspective, our name, “Gupshup,” translates to “Conversations” in Hindi. My vision is to establish Gupshup as synonymous with Conversations on the Internet, akin to how certain companies have become synonymous with Search, Payments, and Photocopying.
On the demand side, there is a growing momentum driving brands towards conversational interactions. The shift from humans adapting to machine behavior to machines learning to emulate human interaction marks an irreversible trend. Increasingly, people prefer to accomplish tasks through conversation. We foresee a future where brands operate their core workflows via conversational interfaces at the front end, powered by AI at the back end.
With the proliferation of internet-enabled smartphones and messaging apps, brands are finding it more efficient to acquire, engage, and support customers on platforms like WhatsApp, RCS, and Instagram. My goal is to cultivate and nurture such Conversational Brands worldwide, supported by an integrated demand generation engine.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
