Brands
McDonald’s offers decade old menu prices for #10yearchallenge
MUMBAI: While several brands have undertaken the #10yearchallenge in the past few days, McDonald’s latest attempt might be the best take so far. The brand is aggravating nostalgia amongst its patrons by offering its products at 10-year old prices. The offer can only be availed by McDonald’s app users for 10 days starting 23 January.
The customers can simply show the offer within the app, which was launched by Hardcastle Restaurants Pvt Ltd earlier this month, to the counter crew while placing the order, at any McDonald’s restaurant across West and South India.
Hardcastle Restaurants general manager – brand extensions Akshay Jatia said, “As the 10 year challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media. Over years, we have delivered unparalleled value to our customers. Through our own 10 year challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed – we still continue to deliver unparalleled value.”
Speaking further on the ‘McDonald’s’ app launch, he added, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”
Brands
Bombay Dyeing celebrates women this Women’s Day
Heritage brand honours enduring strength with comfort-focused tribute.
MUMBAI: This Women’s Day, Bombay Dyeing isn’t just folding bedsheets, it’s folding generations of quiet strength into one heartfelt message. For over 145 years since 1879, Bombay Dyeing has been a silent witness in Indian homes, present through every change from grandmothers shaping families to today’s women balancing boardrooms, businesses and homes with the same steady grace. This 8 March 2026, the brand turns the spotlight on those women with a simple, powerful reminder: comfort should not only be given by her; it should be created for her.
The campaign celebrates the constant thread running through every generation resilience, nurture and leadership while acknowledging that women often come last when it comes to their own rest and ease. Bombay Dyeing positions its thoughtfully curated collections as personal sanctuaries designed with exactly that in mind:
Rani ka Baug Bedsheets: 400-thread-count premium cotton inspired by royal gardens, blending regal elegance with everyday luxury.
Santino Towels: Ultra-plush, high-GSM cotton with delicate embroidery for spa-like indulgence at home.
The Classic Range: Contemporary, effortless comfort in 100 per cent pure cotton, perfect for the modern woman’s space.
Comforters & Blankets: Quiet essentials that make genuine rest a daily standard, not a luxury.
Bombay Dyeing brand marketing team said, “For generations, women have been the quiet architects of comfort in every home. As a brand rooted in heritage since 1879, we honour their strength and grace by continuing our commitment to quality, trust, and care.”
In a world that moves faster every year, Bombay Dyeing pauses to say what many feel but few voice: the women who hold everything together deserve sheets, towels and blankets that hold them just as gently. This Women’s Day, it’s not about grand gestures, it’s about the small, soft ones that finally say “you first”.
