MAM
Cross hairs communications bags social media mandate for Bentley India
MUMBAI: Crosshairs Communication, a Delhi based PR and Social Media agency has won Bentley India social media mandate in a multi-agency pitch. The agency will be responsible for the end-to-end social media and handling official Facebook and Instagram pages.
Speaking on this partnership, Ms Stuti Jalan, MD, Crosshairs Communication said “We are grateful to Bentley India for giving us such an incredible opportunity. At Crosshairs, we have always strived to add compilation of the most exciting projects of our time and the team's excitement is clear. We are confident that our communication will set the brand far above the competition”.
Crosshairs is one of the leading PR & Social Media agency headquartered in Delhi with a branch in Mumbai. Since its inception the agency has handled social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
