News Broadcasting
Network18 celebrates National Cleanliness Day with the second edition of ‘India Hoga Clean’
National : Network18, India’s leading news network, celebrates ‘National Cleanliness Day’ with the second edition of their popular campaign – ‘India Hoga Clean’ concluding on a rousing note. The campaign aimed to reinforce the message of keeping our country clean and at the same time acknowledged the efforts of those who did so.
Conceptualized with an aim to kick-start a movement, the campaign encouraged every citizen of the country to realize the importance of karamcharis who work hard every day to keep our country clean. The ‘India Hoga Clean’ campaign also highlighted how those who help keep the nation clean should not be mistreated, but instead should be acknowledged for their diligent efforts. Through such a venture, the platform successfully broadened its reach to amplify the message of instilling a ‘pro-active hygiene and cleanliness’ agenda in various places like Navi Mumbai, Ahmedabad, Delhi and Indore.
In the first edition, the campaign raised a toast to the efforts of different activist groups by dedicating episodes capturing the work done by them to maintain hygiene and cleanliness in different cities like Mumbai, Pune, Goa and Bangalore which were featured on CNBC-TV18 and CNN-News18. This year, the campaign will comprise of a contest across its digital platforms where people can acknowledge their cleaning armies of government karamcharis. Individuals can capture and share the simple moment of gratification and upload it on the official India Hoga Clean Facebook/Twitter Page.
Stay up to date with the second edition of the ‘India Hoga Clean’ campaign by following #ThankYouThoBantaHai on Facebook/Twitter.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
