Brands
Vikrant Gugnani launches preventive healthcare portal UCare
MUMBAI: Vikrant Gugnani, ex-CEO, Reliance Capital Asset Management Ltd has launched the digital preventive healthcare, safety and wellness services platform – UCare in India. The centralised platform has been launched with an aim to empower people to take care of themselves and their loved ones’ health and safety at the touch of a button.
Headquartered in Mumbai, UCare’s platform combines a Fitbit, an ECG machine, an app, along with services like 24×7 ambulance, discounted diagnostics, personal safety and assistance, book a ride for senior citizens, insurance cover and a HealthVault across Mumbai, Delhi- NCR, Hyderabad, Bangalore, Chennai, Kolkata, Ahmedabad, and Pune.
Commenting on the launch, UCare founder and managing director Vikrant Gugnani said, “The evolution of the nuclear family and hectic lifestyle led to the need for holistic preventive healthcare solutions to provide (self) care and assistance. As per a World Health Organisation (WHO) report, 25 percent of Indians may die of lifestyle diseases like cardiac ailments before they touch the age of 70. Therefore, preventive healthcare platforms have become the need of the hour to address this problem.”
“We launched UCare with a vision to provide preventive healthcare, safety and wellness services for senior citizens as well as enable working professionals to take care of themselves and their family members. With UCare, we aim to transform the way people perceive healthcare and wellness in India. The platform is equipped with services that are tailored as per the needs of the modern lifestyle. To live a life less stressed is our ultimate goal at UCare,” he added.
Further, to cater to the needs of Corporate Wellness, UCare offers a range of services and products to minimise health risks and increase employee productivity and reduce healthcare costs. The platform caters to the employee’s healthcare needs through offerings such as EMR, health trackers, emergency services, access to discounted diagnostics as well as doctor consultancy and 24×7 health monitoring, among others.
The company aims to expand its footprint in all state capitals by April 2019. UCare services are available in a subscription plan online for Rs 1099 per month for the one-year package and Rs 899 per month for a two-year package. Within 7 days of signing up with UCare, the customer gets a free Fitbit and an ECG machine as a part of a welcome kit. The kit also includes an insurance cover, health check-ups with discounts on diagnostic tests at most major pathology labs.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
