Brands
Grofers added 2.5 lakh new customers to its portfolio during Grand Orange Bag Days
MUMBAI: Online grocery delivery service, Grofers has shared that it added 2.5 lakh new customers to its portfolio during its 9-day-long ‘Grand Orange Bag Days’ sale. Grofers was offering 100 per cent cash back (up to Rs 5000) to the customers shopping from its site for the time period. It also shared that with record-breaking numbers, the sale hit Rs 207.52 crore GMV.
It also shared some other insights into the shopping habits of the people depending on area. As per its findings, Delhi/NCR ordered the most flour, tea, and ghee; Lucknow led the almonds, flour, and detergent powder section; people in Mumbai and Pune ordered the most of almonds, coconut oil, and butter; Bengaluru purchased ghee and rice; and Kolkata preferred flour, coconut oil, and tea.
Delhi made the highest amount of expenditure, amounting to a whooping Rs 85.80 crore, followed by Mumbai (Rs 35.8 crore). Bengaluru followed the suit and spent Rs 28.2 crore.
The country also reiterated its passion for tea with over 1.32 lakh units of tea sold, followed by 3 lakh sugar packets and over 85 thousand packets of cookies.
The above findings are derived from the order analysis for Grofers ‘Grand Orange Bag Days’ sale, which started from 19 January through 27 January 2019. The sale was operational across all 13 Grofers markets such as Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Noida, Mumbai, and Pune.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
