Brands
Play Games24x7 won’t compromise customer experience for ads
MUMBAI: Ahead of the cricket world cup and IPL season, Play Games24x7 has unveiled its new fantasy sports platform, My11Circle, offering a completely new way of experiencing fantasy cricket.
The platform offers a simple and fun way to experience fantasy sports. Fans can pick and select players from both sides in a match and create a fantasy team of their own. Basis the performance of their selected 11 cricketers, a team owner can win exciting cash prizes. This doubles the fans' engagement and excitement for any cricket match now that every fan can create one’s own fantasy team.
Talking about the marketing strategy behind the game, Play Games24X7 co-founder and CEO Bhavin Pandya shared with Indiantelevisio.com that with cricket season around the corner, it is planning to promote the game heavily. He revealed that the game will be available in an app that will also allow the users to access its previous game, The Rummy Circle. “RummyCircle has a massive user base with more than 200k monthly active players, for these players My11Circle will already be a part of their existing app, so our fantasy game gets a massive headstart because of Rummy,” he said.
He further added, “For new users, we plan to leverage all digital platforms and also ATL mediums like TV, radio, and print.”
However, he is not looking towards brand associations to monetise the platform. He said, “We generate huge traffic on our apps and can monetise that by driving ads revenue by showing ads from other brands, but we believe that it would act as a distraction to the players. Our company believes in providing awesome game playing experience to its customers and we would never do anything which may hamper that.”
Talking about the USP of the game, Bhavin Pandya noted, “Our app boasts the fastest score updates. If you look at the competition, the match score updates on other platforms lag by a few minutes, for which a user needs to switch between multiple apps to view scores and to view the fantasy game standings. We have tried to make our score updates almost real-time, which will ensure the user gets everything on one app.”
Brands
Tata Sons defers decision on chairman N Chandrasekaran’s third term
Term runs till 2027, but board differences are stalling extension talks
MUMBAI: Tata Sons has deferred a decision on whether to extend the tenure of its chairman, N Chandrasekaran, injecting fresh uncertainty into the leadership timeline of India’s largest conglomerate.
The board had last year cleared a third executive term for Chandrasekaran running until February 2027, when he turned 65. However, deliberations on any further extension were put on hold this week after differences emerged during a board meeting, CNBC-TV18 reported, citing people familiar with the matter.
The pause underscores internal strains as the group pushes through an aggressive investment cycle while grappling with uneven financial returns. The Economic Times reported that Chandrasekaran himself asked for discussions on his reappointment to be deferred after some directors raised concerns about mounting losses at several newer businesses.
Those concerns were led by Tata Trusts chairman Noel Tata, the principal shareholder of Tata Sons. Other board members countered that losses were expected in early-stage, capital-intensive ventures designed to secure the group’s long-term position.
Since taking charge in 2017, following the ouster of Cyrus Mistry, Chandrasekaran has driven a phase of expansion and consolidation. Over the past five years, the tata group has nearly doubled revenue and more than tripled net profit and market capitalisation, while committing about Rs 5.5 lakh crore to investments aimed at making the conglomerate “future fit”, according to its latest annual report.
Recent numbers, however, present a more mixed picture. Tata Sons reported a 24 per cent rise in revenue to Rs 5.92 lakh crore in fiscal 2025, while net profit fell 17 per cent to Rs 28,898 crore.
In its annual report, the company said the year opened with expectations of macroeconomic stability and easing inflation. That optimism faded as uncertainty over global trade policy intensified, complicating the operating environment.
For now, the question of leadership continuity at the apex of the Tata Group remains unresolved and closely watched by investors assessing the cost and conviction behind the conglomerate’s long-term bets.
