Ad Campaigns
Pond’s Skin Institute unveils a new TVC campaign
Mumbai: Pond’s Skin Institute, a global beauty brand with a history spanning more than 175 years has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign featuring the brand in a premium and elevated avatar. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.
While the brand has launched two different commercials featuring each ambassador to reach consumers effectively nationwide, both films immerse viewers in the journey to radiant and flawless skin. The TVCs are set in the exciting new universe of Pond’s, featuring Kiara and Keerthy addressing common skincare concerns and emphasizing on the science and effectiveness of the Pond’s Bright Beauty Range. The range includes serum, facewash and more, formulated with Niacinamide to fade dark spots and pigmentation to reveal radiant glowing skin. By highlighting relatable experiences, the TVC’s underscore Pond’s Skin Institute’s dedication to creating skincare solutions that help women achieve their desired skincare goals.
Commenting on the newly launched TVC Hindustan Unilever Ltd skincare head, beauty & wellbeing Pratik Ved said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”
Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
The TVCs are now airing nationwide across traditional and digital platforms, showcasing the brand’s rich heritage of skincare innovation and excellence. Consumers can experience breakthrough innovations from Pond’s Skin Institute first-hand with the new Bright Beauty Range, available at retailers nationwide.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
