Brands
1441 Pizzeria partners Hyperspace for retail-led brand solutions
MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria’s core audience.
The designs are adapted to the brands new 'avatar' and induce freshness and vibrancy. The design ensures the use of architectural elements to bring in a true experience to the consumers.
1441 Pizzeria manager marketing Kenrick Fernandes said, “1141 Pizzeria as a brand wanted to exhibit uniformity in visual merchandising for all our stores across the nation. We moreover wanted a retail partner than an agency who is empathetic & aligned to our growth vision. Hyperspace having omnipresence across India was able to accomplish the program within the turnaround time while delivering uncompromised quality standards. I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire program. Couldn't be more thrilled to work with such a terrific team, and we are looking forward to working with Hyperspace on our next project. We plan to open 50 pizzerias in 5 years across 10 cities.”
Hyperspace India VP Arti Singh said, “We are extremely happy with the outcome of the work. Our team left no stones unturned to give the best within stipulated turnaround time. What seemed challenging in the beginning was countered with a robust operational plan and execution roadmap. Our planning capabilities and scientific project management delivered to the objective.”
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
