MAM
The electrification of our culinary experience
In the fast-paced landscape of modern life, the narrative of culinary innovation unfolds with remarkable urgency. Time, that precious commodity, demands a shift towards technologies that not only redefine our kitchen experiences but also have paved the way for more efficient and environmentally conscious cooking. The metamorphosis from traditional gas stoves to cutting-edge electric solutions symbolizes this evolution, heralding a new era of culinary prowess.
Electric cookers emerge as the vanguard of this culinary revolution, seamlessly blending convenience with precision. Unlike their gas counterparts, these marvels of modern engineering offer a consistent distribution of heat and better control over cooking temperatures, ensuring uniform cooking across various dishes. This precise temperature control not only enhances the flavor and texture of food but also allows for more intricate cooking techniques to be employed.
Safety features ensure peace of mind, shielding users from the hazards of overheating and offering a secure culinary environment.
What truly sets electric cookers apart from their gas counterparts is their versatility and convenience. Whether you’re a busy professional juggling multiple responsibilities or a homemaker striving to balance chores and family life, electric cookers are tailored to cater to your culinary needs with ease and efficiency. Their ability to accommodate a wide range of cooking styles, from steaming and boiling to slow cooking and pressure cooking, makes them indispensable in the modern kitchen.
Yet, it is not merely their technical prowess that sets electric cookers apart; it is their versatility and convenience. Whether navigating the whirlwind of professional life or juggling the delicate balance of domestic duties and family life, electric cookers are tailored to cater to your culinary needs with ease and efficiency. Their ability to accommodate a wide range of cooking styles, from steaming and boiling to slow cooking and pressure cooking, makes them indispensable in the modern kitchen.
They not only streamline the cooking process but also enhance efficiency and versatility, making it easier than ever to prepare Indian dishes with precision and ease. In an era where health and environmental consciousness reign supreme, the embrace of electric cookers aligns seamlessly with these values. As silent conductors of culinary symphonies, electric cookers are integral kitchen companions that not only elevate flavors but also champion sustainability and well-being. Indian brands like Pigeon, with innovations such as the Electra Electric Pressure-Cooking System, are revolutionizing this space, reshaping the culinary landscape with a blend of accessibility, innovation, and unwavering quality.
With a continued focus on excellence and a dedication to meeting the evolving needs of their customers, it is poised to lead the way in shaping the future of cooking technology in India. The high-quality standards and adherence to stringent quality control measures makes it stand out as a product that is steadfast in its mission to transform Indian kitchens. In the tapestry of culinary innovation, electric cookers emerge not just as appliances but as catalysts of a lifestyle steeped in wellness, sustainability, and culinary mastery.
The article has been authored by Stovekraft Ltd chief marketing officer Dr Manu Nanda.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
