Brands
CEAT announces bat sponsorship association with cricketer Mayank Agarwal
MUMBAI: CEAT Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes Mayank a valuable addition to team CEAT, which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill, and Harmanpreet Kaur. He will now be seen playing with a CEAT bat in all formats of the game.
Commenting on the endorsement, CEAT Ltd MD Anant Goenka said, “We are glad to bring on board the extremely talented cricketer, Mayank Agarwal to represent the CEAT brand. At CEAT we strive to identify talent and encourage them in their cricketing journey. We believe that Mayank has all the qualities to become the next big thing in Indian cricket. We wish him all the very best and welcome him to the CEAT family.
Mayank Agarwal made his mark by becoming the top scorer for India at the 2010 Under-19 World Cup. His remarkable performance in the 2017-18 Ranji Season, where he scored over a 1000 runs earned him the Madhavrao Scindia Award that is presented to the highest run-scorer in the season. That performance paved the way for his entry into Kings XI Punjab at the 2018 IPL auction.
Mayank recently made a dream Test debut against Australia during the Border – Gavaskar Series on Boxing Day, 26 December 2018. He went on to score 76 runs in his first innings of the match, which was the highest score by an Indian cricketer on Test debut in Australia.
On his association with CEAT Ltd, Agarwal said, “I am extremely proud to associate with CEAT, and it’s an honour for me to represent the brand, both on and off the cricket field. CEAT has a long and illustrious history in cricket, and it gives me a great sense of pride and responsibility to join the group of talented and successful cricketers at CEAT.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
