iWorld
Tastemade continues to expand its linear OTT footprint with Amagi
MUMBAI: Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony’s PlayStation Vue, and T-Mobile, all powered by Amagi.
“We have grown our TV audience rapidly across several distributors in less than a year. Having a single technology solution that has allowed us to scale in this way played a key role in this success, setting the foundation for further expansion domestically and internationally,” said Jeremy Strauss, Head of Business Development at Tastemade.” Amagi’s award-winning playout solutions and experience with digital first networks were key ingredients – it gave us the technical superiority, flexibility, and scalability to expand our TV footprint”.
For Tastemade, Amagi deployed CLOUDPORT – a true cloud playout platform built on Amazon Web Services (AWS) public cloud infrastructure, supporting both linear OTT and VOD content delivery to multiple platforms. It packed in advanced features such as automation, dynamic graphics, and remote monitoring to create a broadcast-grade TV experience for viewers. The entire workflow was configured and managed using CLOUDPORT’s simple web-based interface which improved overall broadcast efficiencies, reducing transition and training time for Tastemade.
“Tastemade, in a short period of time, has built a very attractive and loyal audience,” said Deepakjit Singh, CEO, Amagi. “We are delighted that they have chosen Amagi cloud solutions to create engaging viewer experiences and enhance their content availability across platforms. Our expertise in linear OTT and VOD delivery puts us in a very unique category of technology suppliers who can provide a holistic solution.” added Deepakjit Singh.
Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Tastemade, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks – Cinedigm, CuriosityStream, TYT Network, Shout! Factory TV and more.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
