Kids
Turner and TotallyAwesome extend presence in South Asia through five new countries
MUMBAI: TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives. The collaboration stands to give kids brands in these countries higher engagement with the under-16 demographic through its kid-safe advertising platform.
TotallyAwesome provides hundreds of brands targeting children with a safe avenue to interact with their audience; its kids-safe marketplace AwesomeAds reaches 170 million kids across the Asia Pacific every month. Moreover, after COPPA in the US and GDPR-K in Europe, India has recently introduced a Personal Data Protection Bill, making it illegal to track children online. This has required advertisers to completely rethink their digital marketing strategies to use compliant platforms such as AwesomeAds offered by TotallyAwesome and which Turner now uses across most of Asia-Pacific.
TotallyAwesome´s continued relationship with the global entertainment, sports and news company Turner means advertisers in South Asia can engage safely with kids on Turner’s websites, apps, and game apps with licensed titles including Ben 10 – Alien Experience, Cartoon Network Watch & Play and Toon Cup, plus many more through TotallyAwesome’s safe and COPPA/GDPR-K compliant platform.
Turner owns and manages some of the most recognized entertainment platforms in the world, including the renowned Boomerang and Cartoon Network. The media powerhouse recognises the rising trend of children consuming content online, and is committed to more kid-safe and privacy protection-compliant content through this extended partnership with TotallyAwesome.
TotallyAwesome’s CEO Quan Nguyen said: “More than 170,000 children go online every day. As Asia shores up its privacy protection for children, TotallyAwesome is glad to partner further with Turner in Asia to bring more quality and safe content to children, as well as provide brands with a trusted platform to work with.”
Juhi Ravindranath, VP – Ad Sales – South Asia, Turner India added, “Kids are a key demographics for us. As children consume more digital content, the decision to partner with TotallyAwesome and their kids safe and compliant platforms gives us and our advertising partners peace of mind. We look forward to a fantastic collaboration with TotallyAwesome.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
