Account
DViO Digital wins creative, digital marketing mandate for Theobroma
MUMBAI: Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch.
DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.
DViO Digital CEO and founder Sowmya Iyer said, “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor – it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma.”
On appointing DViO Digital as their creative and digital marketing partner, Nihal Harchandrai who heads finance and strategy at Theobroma said, “We are looking forward to working with an agency as talented as DViO is. We’re excited to see where this partnership takes Theobroma.”
Theobroma has successfully brought exclusive and indulgent brownies, cakes, desserts, breads and savories to the high street and within the reach of many. It often uses the best available local produce over expensive imports. Offering innovative products and creative combinations, Theobroma has created and maintained an interest in their offerings. It has set a benchmark for delivering high quality food at honest prices.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
