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ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas
MUMBAI: ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas. This exclusive release features the year’s most spectacular short films and will be the first time that the Oscar® Nominated Short Films are shown on the big screen in India.
The ‘2019 Oscar® Nominated Shorts Films’ will showcase the Live Action and Animation short film nominees’ compilation as two separate theatrical releases. The Live Action release will also include the nominated documentary, ‘Period. End of Sentence’, which was filmed in India.
“Short movies continue to be one of the most interesting and surprising filmmaking categories recognised by the Oscars® every year,” said Carter Pilcher, Chief Executive at ShortsTV. “Truly some of 2018’s most diverse filmmaking is represented in the short film categories this year — the live action nominees tackle hard-hitting subjects that are bringing headlines around the globe, while the animated shorts are inspirational and hilarious. We are proud to be presenting these incredible films to Indian audiences for the first time. As the leading short movie entertainment company, we are seeing a surge in popularity for short movies in India and around the world.”
The nominees’ countries of origin range from Ireland, Canada, China, Spain to the United States. Furthermore, several films focus on Asia or are from filmmakers of Asian descent, and there are five women directors nominated in this year’s short film category.
Globally, this marks the 14th consecutive year of the Oscar® Nominated Short Films theatrical experience. A stunning showcase of talent and diversity of subjects, the annual theatrical event continues to gain popularity. In 2018, the Oscar® Nominated Short Films earned over $3.5 million in worldwide box office gross, double the level from just two years prior. The 2019 release will be the biggest theatrical release of short films in the modern history of cinema, rolling out to more than 600 screens across the United States, Canada, Europe, Latin America, South Africa, Australia and India before the Academy Awards® ceremony on 24 February 2019, and has already achieved its best ever opening weekend box office in the United States.
In India, the release will be available exclusively in PVR Cinemas across 9 cities from 22 February: Mumbai, Delhi/NCR, Bengaluru, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad and Chandigarh.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
