MAM
Insider.in leads India’s first foray into ‘Digital Events’ with Hit or Miss on ‘Play it live’
MUMBAI: India-wide release: A few years ago, the idea of thousands of people watching a stand-up comic or an indie musician performing live was unthinkable, and now it’s routine. Insider.in has always been at the forefront of this change, curating and ticketing thousands of comedy events since its inception in 2014, and has now announced their latest innovation on the Insider.in platform – ‘Digital events’.
Nestled under the ‘Play it live’ feature on the Insider.in app, this is the company’s first step towards building a platform for digital events via an integrated, interactive live stream on the Insider.in app.
“Digital events is an interactive video format where organisers can create new formats that can combine real-time audience reactions, adaptive content, sponsor messaging, commerce and rewards. These events can offer a similar transformational experience as physical events, by allowing fans to engage with each other and the artists, all from the comforts of their living rooms,” explains Shreyas Srinivasan, Founder and CEO, Insider.in. “We are reimagining what mobile video entertainment could be, with weekly app-based shows, beginning with “Hit or Miss” -a live open mic show with real participation from the viewers, followed by a movies based game show and a poll based fake news busting quiz,” he adds.
Insider.in is also plans to build the ability to integrate commerce (both tickets and tipping). It currently offers an integrated rewards systems that allow organisers to reward participants with merchandise and tickets or Insider.in credit; also merging relevant sponsor content natively via in-video and engagement features for deepening the organiser-fan connect.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
