MAM
Social Kinnect creates unique campaign for Lodha Palava
MUMBAI: Social Kinnect has devised an innovative campaign for Lodha Group’s Palava City, one of the latter’s most ambitious projects in terms of scale, with the key objective of driving brand awareness in a clutter-breaking fashion.
In a press release, Social Kinnect shared that using building blocks to bring alive the scale and ambition of the project, it has replicated the ‘happening’ neighbourhood of Palava, with the focus on India’s Largest mall and the international-standard amenities that it provides like a shopping arcade, a boating zone, an adventure zone, a ferris wheel, multiplexes, open-air dining spaces, cafes, restaurants, an aquarium, and a children’s museum.
This awe-inspiring structure has been installed at the Xperia Mall in Palava between 28 February and 3 March, free for all to come and view. Social Kinnect also produced a video of the entire campaign, with the objective of driving views and traffic to the Palava website.
Speaking about this campaign, The Lodha Group chief marketing officer Viral Oza said, “This is a first-of-its-kind campaign in the real-estate space. The magnitude of this project could only be captured in the creative and innovative manner of this campaign. The wide range of amenities and the lifestyle they provide for residents of Palava City is something we are all very proud of, and we’re excited about adding this mall to that range.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
