MAM
Perfetti, Chupa Chups Racing on Moto GP Tracks with Jorge Lorenzo
MUMBAI: The iconic logo, originally designed by Salvador Dali, returns to the tracks of the World Motorcycle Championship embellishing the helmet of one of the greatest champions of all times, Jorge Lorenzo, holder of five titles in the world championship, and who recently joined the Honda team.
"I could not resist the temptation to show off my new Shark helmet, showcasing the legendary Chupa Chups daisy logo, right from the start of the pre-season tests", commented Jorge Lorenzo. "Motorcycling isn’t just sacrifice, passion and commitment, it’s also having fun and Chupa Chups is a fun brand! My passion for motorcycling dates back to childhood and Chupa Chups like motorbiking, is part of my childhood fun, a memory that has been part of many adventures and achievements and that it’s still present nowadays”.
Jorge will wear his new helmet with the Chupa Chups logo in the 2019 and 2020 World Championships, first-off the upcoming Qatar Grand Prix on March 10th.
Jorge’s fondness for the iconic lollipop brand has lasted for over twenty years since, way back in 1999, his helmet was "signed" Chupa Chups, accompanying him through the early years of his career in both the 125cc and 250cc class, when he won the championship both in 2006 and 2007, up until 2008 when he raced his first championship in the 500cc class.
Chupa Chups will also accompany Jorge Lorenzo every time he climbs on to the podium. A fun and irreverent way to celebrate his successes, showing his many fans how he enjoys the brand for which he has been a true ambassador for many years.
All the Best from Chupa Chups, Jorge! Forever Fun!
Chupa Chups is a brand of Perfetti Van Melle, a leading global confectionary Group producing and distributing candies and chewing gums in more than 150 countries worldwide, under world famous and renowned brands like Mentos, Fruittella, Alpenliebe, Frisk, Smint, Vivident, etc.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
