Broadband
ACT Fibernet partners with Netflix
MUMBAI: Broadband service provider ACT Fibernet has entered into a partnership with streaming giant Netflix. Under the partnership, "Entertainment" plan users of ACT Fibernet would be able to pay for their monthly Netflix subscription through their ACT Fibernet bill with an assured cashback of up to Rs 350 per month. The offer will be available for ACT Fibernet customers Delhi, Chennai, Bengaluru and Hyderabad in the beginning.
"In line with our brand philosophy ‘Feel the Advantage’, we are excited to partner with Netflix, one of the most preferred choice of entertainment for our customers, and provide exceptional benefits and convenience to our users who will now be able to stream and enjoy the best of 4K and HD content seamlessly. Further, under our advantage entertainment promise, we are delighted to launch a unique assured cashback program for all our customers who choose to subscribe for Netflix via ACT,” Atria Convergence Technologies Ltd marketing head Ravi Karthik commented.
In Bengaluru, the ACT Entertainment variants are available on ACT Storm, ACT Lightning, ACT Incredible and ACT GIGA broadband plans. Likewise, in Hyderabad, ACT Entertainment variants are available on A Max-1050, A Max-1299, ACT Incredible and ACT GIGA. In Chennai, the ACT Entertainment variants are available on ACT Blast Promo, ACT Storm, ACT Lightning, ACT Thunder, ACT Incredible and ACT GIGA. Similarly, in Delhi, the ACT Entertainment variants are available on ACT Platinum Promo, and ACT Diamond broadband plans.
The offer would be effective from 7 March and later will be expanded to other markets. Earlier, ACT Fibernet also entered partnership with another OTT platform SonyLIV to strengthen entertainment content offering.
“Rising video consumption is at the heart of the growing broadband internet ecosystem in India. We are delighted to partner with ACT Fibernet to enable their customers to pay seamlessly for their Netflix subscription as part of their ACT bill and enjoy our incredible catalogue of content on any internet-connected screen,” Netflix India business development director Abhishek Nag commented.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
