Kids
Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed
MUMBAI: Sony YAY! began their journey with a promise to become a one stop destination of happiness for kids and they have stood true to their promise – be it through their home-grown, all desi content, relatable characters, or all their other endeavours. Now, giving kids from Maharashtra yet another reason to rejoice and a chance to be able to enjoy their on-screen best friends in their native language, the channel has introduced a Marathi feed too. With this launch, Sony YAY! will now be available in Hindi, Tamil, Marathi, English, Telugu, Bengali, Malayalam – making it the first kids’ TV channel in India to be available in seven languages and the only national kids’ TV channel to have a Marathi, Bangla and Malayalam feed.
A hundred percent desi already, the channel plans to strengthen its position in the kids’ genre by offering content in viewers’ preferred languages, thus, guaranteeing a worthwhile experience in every possible way and intensifying their reach in regional markets.
All the programmes and their airing schedule will remain identical across all language feeds.
This summer, Sony YAY! is all braced up to give kids an unlimited YAY! time by adding a newest language feed along with an exciting content line up.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
