Ad Campaigns
WeWork launches digital campaign ‘Women’s Era’
MUMBAI: WeWork, the global platform for creators that provides collaborative spaces, community, and services, has rolled out a digital campaign, “Women’s Era”, to celebrate women from different walks of life, who have and are an inspiration to all of us, every single day. The campaign is to mark the International Women’s Day celebrations.
With around 4,00,000 global members and around 9,000 employees all over the world, there is a space for everyone to express their individuality. Taking this into consideration, WeWork has taken a step to appreciate their female employees and members by featuring them on their Facebook page, along with their thoughts about what ‘women power’ means to them and their message to other women all around the world.
To celebrate women entrepreneurs, WeWork is further offering women a chance to sign up for six months and avail two months of free membership on WeWork. Applicable on private offices in select locations, this can be availed anytime between 5 March to 12 March 2019. While, the sign-up is between the given dates, the deal can be completed till 12 April 2019 for the offer to be availed.
Participating in this vision of ‘women’s era’, the leadership team at WeWork has come together to talk about why they call it an ‘era’ and how they see the new age woman embodying all their key values. Created in a video format, the short film features leaders from WeWork India, including CWeO Karan Virwani, Co-CWeO Ryan Bennett, head of sales Varun Gopinath, head of real estate Arnav Singh Gusain, head of strategic finance Vinayak Parameswaran, head of marketing Vineet Singh, and design director Taylor Harper, speaking about women, how they are an inspiration and why they need to be celebrated every day.
As offline events are a key part of the weekly hygiene at WeWork and this week is all about women, WeWork is also organising the ‘Her Pop-up Market’ on 8 March at WeWork Galaxy – Bangalore, where pop up stalls will be set up by female homegrown entrepreneurs showcasing apparel made with sustainable fabrics, notebooks and stationery, home decor products, and much more. From art and home décor to sustainable clothing and natural body products, there’s plenty for one to explore with one’s BFF, girl gang, spouse, or solo.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
