MAM
BookMyShow opens gates to IPL tickets; Partners exclusively with top four teams
MUMBAI: Packed stadia, cheering crowds rooting for their favourite player and team, the sound of the bat hitting the ball for a boundary, the anxiety of the last over and to top it all, the iconic IPL tune. If you haven’t experienced the thrill of a T20 game from the stands in a nail-biting finish, have you really watched it at all?
Skip the queues and block your tickets on India’s leading entertainment destination, BookMyShow, to witness all the action live. BookMyShow has tied up with four of the top VIVO IPL 2019 teams as their exclusive ticketing partner.
Fans from across the country and beyond can book their tickets on BookMyShow to watch reigning champions Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders, Chennai Super Kings and Rajasthan Royals live in action on their home grounds. Registrations for tickets to home boys Mumbai Indians' games go live today with public ticket sales kick-starting March 9th.
With this partnership, BookMyShow owns 50% of the entire ticket inventory for IPL 2019.
Through its compelling partnership with leading IPL teams across the league’s previous seasons, the platform has helped franchises steadily grow in scale and size, as millions of BookMyShow users throng to the stadium each year to watch their favourite match live.
Albert Almeida, COO – Live Entertainment, BookMyShow said, “We are excited to continue our association with the leading teams at IPL this year too. The four teams include defending champions Chennai Super Kings, the stellar Kolkata Knight Riders, house favourites Mumbai Indians and the champion challengers Rajasthan Royals. We are delighted to partner with each of these teams and provide their fans with BookMyShow’s unmatched suite of services. With IPL 2019, we look forward to upping the ante and providing a great seamless experience for the millions of fans right from the time they log onto our platform and until they leave each venue. May each game be more exciting than the other and fans have the time of their lives. May the best team win!”
BookMyShow will focus on engaging with crazy cricket fans across various online & offline campaigns throughout this 12th edition of IPL.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
