iWorld
Rajkummar Rao encourages youth to vote in #PowerOf18 Twitter video
MUMBAI: As part of the #PowerOf18 initiative, Twitter is collaborating with renowned Indian personalities to encourage the youth of India to vote in the upcoming general elections.
Bollywood star Rajkummar Rao (@RajkummarRao) is the latest addition to be featured as part of the #PowerOf18 online video series on @TwitterIndia, joining young personalities across India to talk about what inspires them and their view of #PowerOf18. Saluting the young energy of India, in this special video on Twitter Rajkummar Rao (@RajkummarRao) is seen speaking about change, empowerment and youth, asking people to Tweet the change they want to see with #PowerOf18.
Commenting on the importance of voting, Rajkummar Rao (@RajkummarRao) said, "It is not only about us. It is about our generations to come. So question, ask for your rights, if you see a horrible infrastructure around you take a picture and put it out, ask your politicians why? Only you have the power to bring in that change and that change will come through vote.”
Past participants of the #PowerOf18 video series include singer Jassie Gill (@JassieGill), boxer Nikhat Zareen (@Nikhat_Zareen), and writer, poet and #MeTooIndia activist Mahima Kukreja (@AGirlOfHerWords).
The #PowerOf18 campaign is aimed at encouraging more youth in India to participate in civic engagement, understand the significance of their right to vote and contribute to public debate on Twitter. The campaign launch is marked by an emoji activated by the hashtag #PowerOf18 available now until June 2019.
Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
