Brands
Lavanya the Label announces sizzling summer sale
Mumbai: Lavanya the Label, the premier destination for fashion-forward Indian women, is thrilled to announce its highly anticipated summer sale. Fashion enthusiasts can enjoy a whopping 40 per cent discount on the entire collection, offering an unparalleled opportunity to elevate their summer wardrobe with exquisite Indian wear.
Curated by the visionary Pooja Choudhary, Lavanya the Label’s summer collection embodies the perfect blend of heritage and contemporary style. From minimalistic designs to stunning handprints, the sale features a wide array of options suitable for weekend getaways, impromptu events, and glamorous parties.
“Our Summer Sale is a celebration of Indian fashion and the confident, modern woman,” said Lavanya the Label founder Pooja Choudhary. “We’re excited to offer our customers the chance to indulge in high-quality, trendsetting pieces at irresistible prices.”
The sale includes:
Elegant kurta palazzo sets
Breathtaking sarees
Chic Indo-western ensembles
Versatile summer outfits
Each piece in the collection is meticulously crafted, marrying traditional finesse with edgy designs. The sale caters to various style preferences, from vibrant prints to classic colors, ensuring there’s something for every fashion-loving woman.
Lavanya the Label has always been at the forefront of fashion trends, and this summer collection is no exception. The brand’s commitment to quality, style, and customer satisfaction remains unwavering, making this sale an unmissable event for fashion enthusiasts across India.
The 40 per cent off summer sale is available online at https://www.lavanyathelabel.com/ and in select stores nationwide. Customers are encouraged to shop early for the best selection.
Brands
Bigbasket launches low GI bb Royal atta for steady sugar control
New blend developed with CFTRI aims to bring science-led nutrition home
MYSORE: Bigbasket has expanded its health-focused portfolio with the launch of bb Royal Slow Sugar Release Atta, a scientifically developed flour designed to help manage blood sugar levels while fitting seamlessly into everyday diets.
The product, part of its bb Royal range, was unveiled by Jitendra Singh at the CSIR-CFTRI in Mysore, underscoring the growing intersection of food science and consumer health.
Developed in collaboration with CFTRI, the atta blends wheat with ingredients such as soya, buckwheat, Bengal gram, oats, psyllium husk and fenugreek. The formulation has been clinically tested and carries a glycaemic index of under 45, significantly lower than conventional wheat flour, indicating a slower release of sugar into the bloodstream.
This slow-release property is designed to support steady energy levels, reduce post-meal sugar spikes and promote satiety. In simpler terms, it aims to keep you fuller for longer while helping manage metabolic health, a growing concern among urban consumers.
Speaking about the launch, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “At bigbasket, private labels are more than just products, they are strategic choices rooted in quality, innovation and consumer insight. With bb Royal Slow Sugar Release Atta, we are bringing scientifically backed nutrition into everyday Indian kitchens, supporting better metabolic health without compromising on taste or versatility.”
Echoing this sentiment, CSIR-CFTRI director Giridhar Parvatam said, “Our collaboration with bigbasket is rooted in a shared vision of making scientifically validated, healthier food choices more accessible to Indian households at scale. Innovations like this are not just about a single product, but about enabling a shift towards better dietary habits.”
The launch reflects a broader trend where consumers are increasingly seeking functional foods that deliver both nutrition and convenience. With science stepping into the kitchen, everyday staples like atta are quietly getting a smarter upgrade.
As bigbasket continues to build out its private label strategy, this latest offering suggests that the future of grocery may well be equal parts taste, trust and technology.
