MAM
ASCI urges consumers to take action against misleading advertisements on ‘World Consumer Rights Day’
MUMBAI: On the occasion of the ‘World Consumer Rights day’, The Advertising Standards Council of India (ASCI) urges consumers to not just be vigilant but also take action against misleading advertisements by informing ASCI through a simple WhatsApp message on +91-7710012345. Additionally, consumers can also reach out to ASCI through website ascionline.org or via e:mail to contact@ascionline.org
ASCI chairman D Shivakumar said, “Consumer is the King or Queen and has a voice today, thanks to the digital medium. ASCI encourages consumers to reach out to ASCI using our WhatsApp number, it’s as simple as that.”
‘World Consumer Rights Day’, originated in 1983, is an occasion to remind the world about the importance of observing and enforcing consumer rights. It is celebrated with a purpose to unite the consumers and reiterate that corporations must keep in mind their responsibilities. Advertising is an indispensable mode of communication and has always been an important medium to persuade consumers and create a perception about a certain product or service.
Established in 1985, The Advertising Standards Council of India (ASCI), a self-regulatory organisation, is working towards protecting the interests of consumers by ensuring that the advertisements conform to the Code of Self-Regulation of advertising content. While ASCI does not accept anonymous complaints, it maintains utmost confidentiality with respect to complainant’s identity. Each complainant gets acknowledgement and unique tracking ID number for their complaint. Key milestones of complaint processing are informed via automated SMSs. ASCI receives over 300 complaints a month from end consumers.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
