MAM
MyTeam11 Launches Campaign on 25 Television Channels Targeting Upcoming T20 and World Cup Cricket Season
New Delhi: India’s leading fantasy sports website MyTeam11, today announced a collaboration with 25 Television channels across the music, news, sports and knowledge sharing genres among others, in a massive campaign targeting the upcoming T20 and World Cup cricket season.
MyTeam11, who have popular former India cricketer Virender Sehwag as their brand ambassador, has a user base of around 10 million+ active users and offers fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” being the only platform to offer multiple playing options to its users.
A significant number of regional channels have also been collaborated with under the aegis of this association, so as to maximize the reach and offer a familiar feel to the audience by offering them information in their native languages.
Commenting on the development, Vinit Godara, CEO and Co-founder, MyTeam11 said, “We are planning to become the leading brand in the world of fantasy sports, and the upcoming cricket season involving T20 leagues and the ICC cricket world cup seems to be the right fit for our plans. With this collaboration we want to reach out to people in every nook-and-corner of the country and encourage them to use their talent, skills & knowledge of the game to earn while enjoying their favourite sport.”
Prior to this collaboration, Myteam11 had signed some noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League and others as their “Official Fantasy Partner.”
These associations become pertinent in their attempt to outgrow as an organization and target people who are not much familiar with the concept of fantasy sports. In the words of the company leaders, they are presently targeting on reaching the remote locations of India, spreading the word regarding fantasy sports.
MyTeam11 had also previously partnered with DSport, a premium sports channel of Discovery Communications, as “Official Broadcasting Partner” for the India-Australia series and as ‘Broadcast Co-presenting Partners’ of the Bangladesh Premier League. They had also inked a deal with DD Sports for the India-New Zealand T20 series held recently.
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UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
