Factual
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media
MUMBAI: Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt. DCIN has introduced a video destination named Discovery Plus on the home page of Dailyhunt App offering exhilarating short form video content especially customized for the digital audiences in India. The content across Discovery’s strong verticals of Outdoor, Food, Wildlife, Science and Military is currently available in five languages namely English, Hindi, Tamil and Telugu and Bengali.
This win-win partnership will help DCIN immediately expand its footprint on the digital domain in India leveraging 153 million monthly user base of Dailyhunt platform. On the other hand, Dailyhunt will be enriched with the unrivalled content library and upcoming titles of Discovery thus helping nurture passionate communities looking for factual entertainment on digital media.
Within 9 days of the soft launch, the Discovery Plus section has received more than 50 million views and more than 4 million unique users visited the Discovery Plus section on the Dailyhunt app. DCIN aims to refresh videos on Discovery Plus, ranging from 1-5 minutes, on a daily basis to engage with the emerging superfans community.
Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said, “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyze and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers immense unexplored potential for the digital domain in India.”
Umang Bedi, President, Dailyhunt, said, “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high quality content from great content partners like Discovery as we rapidly scale our business.”
The multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetization opportunity to the two organizations.
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
