MAM
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4
MUMBAI: The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers. With a variety of content across politics, entertainment, fitness & lifestyle, tech & auto and food & travel, The Quint has changed the way digital news is consumed in India.
The Quint started off as a Facebook page publishing news in 2015 and since, has grown to approximately 16 million unique monthly visitors, nearly 69% of which comprises millennials, i.e. readers in the age group of 18 to 34 years (source: Google Analytics). The Quint caters to a massive WhatsApp subscriber base of 175K+ readers.
The portal has redefined digital storytelling by popularising snackable content formats such as 360 degree videos, elections on mobile, podcasts and interactive stories. Through their social assets, The Quint reaches 100 million users every month. With deep expertise and forte in digital video, The Quint is the largest digital-only publisher on Facebook (Crowdtangle, February 2019 data).
Ritu Kapur, founder and CEO, The Quint, says, “I have no doubt that it is our innovative, energetic, young team that gives The Quint its edge, making us the fastest growing digital only offering in the country. Our vision is to be the next-gen news leader.”
Since its inception, The Quint has gone beyond just being a news portal. They have introduced multiple content verticals in keeping with what the audience wants. Quint Hindi has successfully managed to tap into the ever-growing Hindi speaking audience base. Quint Neon manages to get the pulse of millennials just right, and Quint FIT is the one-stop destination for health and fitness lovers.
To counter fake news, The Quint launched ‘WebQoof’, a fake news busting service. Their ongoing ‘Me, The Change’ campaign directly speaks to India’s first-time women voters and gives them a platform to put forth their aspirations.
In just a span of four years, The Quint has indeed come a long way and created a unique space for itself in the digital news publishing space.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
