iWorld
Promax india 2019 announce their boot camp workshop with award winning creative director, Richard Holman
MUMBAI: Last month, Promax India announced the innovative theme for their annual awards and conference as ‘The New Wave’. In keeping with this year’s theme that honors the dynamic digital wave, Promax India has just announced an exciting full-day boot camp with the renowned thinker, writer and speaker, Richard Holman.
At the workshop themed “Creative Rocket Fuel”, one can expect a day of inspiration, edification and enrichment, as Richard, to his own admission, aims to bring joy to the hearts of promo makers and designers.
Speaking about the boot camp, Holman says, “Over the course of the day you’ll get to the heart of what makes a great idea great; you’ll learn how to find your own creative state of mind; you’ll discover 20 different creative strategies you can employ to make your work stand out; you’ll get the inside track on some of the most provocative, inspirational and genre busting campaigns of the moment; and you’ll get to grips with making the right kind of mistakes. So, bring a note book, a pencil and a very open mind.”
Andrew Jones, VP Production Music (Asia Pacific) of BMG Production Music said, “We’re thrilled to be a part of Promax India 2019. BMG Production Music has always been an integral part of this annual event, which consistently pulls together the biggest & best from world of TV promos and marketing.”
This promises to be an energetic & entertaining seminar, which will invigorate creative professionals at all levels, as Richard brings with him experiences from his mammoth professional trajectory. As the mastermind behind a creative studio that built brands like the BBC, Canal+, Sky, Discovery, Nat Geo and ITV, Holman aims to “put a spring back in the step of the most jaded old hand, as well as excite those starting out about the extraordinary possibilities ahead”.
Early bird registration for the boot camp and masterclass has started, so register now at http://www.promaxindia.tv/registration-prices/
Promax India is accepting entries for all categories for 2019. The deadline to enter the Promax India awards has been extended to 18th March’19. Entry details, information on the boot camps & masterclasses, and award rules & regulations can be found on the Promax India website promaxindia.tv
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
