iWorld
hoichoi brings exciting offers for its subscriber-base by associating with GrabOn
MUMBAI: hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants GrabOn. This tie-up will provide users with amazing discounts on a wide variety of verticals from food, fashion, travel, recharge and more from their merchants. hoichoi will be promoting these coupon & promo codes sourced from GrabOn on their social media platforms and also through other channels, to give their consumer base enthralling concessions in varied categories. At the same time, GrabOn would be creating a microsite and list all the offers available across categories which users who subscribe to hoichoi can avail. The microsite will again be promoted through hoichoi’s social channels and their user base through email, sms and other mediums.
Vishnu Mohta, Co-Founder of hoichoi, commented: “hoichoi will be the one of the first OTT platforms to enter in an interesting partnership with GrabOn. This will enable our subscribers to get offers from GrabOn through their website to avail them at their own accordance. We are a ‘customer-first’ company and we have always been focused at giving something extra to our subscribers. This partnership with GrabOn allows exactly that!”
GrabOn’s Founder & CEO, Ashok Reddy stated: “The partnership will help the market leaders break through to a whole new user demographic helping them save big on online shopping and purchase. This alliance will benefit both the parties, as hoichoi subscribers can avail the best discounts while GrabOn users can enjoy the extensive content library like originals and movies which hoichoi provides.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
