MAM
A Truly Refreshing Experience – Society Tea introduces Elaichi Adrak Tea!
MUMBAI: Celebrated household name, Society Tea from the House of Hasmukhrai & Co., has launched their latest product, Society Elaichi Adrak Tea, which is the sublime blend of taste and nutrition. The tea offers the perfect infusion of rich colour and strong flavour of elaichi and adrak, keeping the consumers revitalised and active throughout the day with no compromise on the taste.
Society Elaichi Adrak Tea, as the name suggests, is the perfect mix of elaichi and adrak with each ingredient having a plethora of benefits. Elaichi is known for its digestive properties and its effect in reducing flatulence while Adrak is known to relieve cold, flu and ease out stomach cramps as well, among many such advantages of consuming their concoction(s).
Commenting on Society Tea’s latest product, Mr. Karan Shah, Director, Society Tea, said “It is our constant endeavour to create products which are beneficial for our consumers in more than one way. Apart from being the perfect cuppa to cherish, our Society Elaichi Adrak Tea has several medicinal values, ranging from building immunity and enhancing digestive health to relieving cold and stomach cramps as well. It is the ideal marriage of flavour and nutriment whilst incorporating all the freshness and aroma that Society Tea drinkers have come to expect from a cup of Society Tea.”
Available at retail stores in and around Maharashtra, Society Elaichi Adrak Tea comes in 100 gm pouches priced at INR 50/- and 250 gms bottle priced at INR 130/-. It is also available on their website – https://shop.societytea.com/products/society-elaichi-adrak-tea-100gm-pouch
Relish Nature’s Wealth for your Health in the form of Society Tea’s latest product – Elaichi Adrak Tea
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
