Brands
Alcobrew Distilleries launches limited edition pack of ‘Golfer Shot Whisky’
MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand – Golfer's Shot Whisky – a quintessential drink for those who celebrate ‘Good Life’. The limited edition pack will be available across all major markets in India from March 2019.
The Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot aims to provide to its consumers. The idea will be to celebrate life by being indulged in the blend of flavors and elevating your palates.
Commenting on the launch, Alcobrew Distilleries CMD Romesh Pandita said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to "Taste the Good Life". The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others. We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music.”
Golfer Shot Limited Edition Pack is expected to gain strong acceptance in the Indian market with its distinctive packaging, which brings forth the bold shades of black and gold on its pack and musical instruments symbolising good music. Alcobrew has also put forth a campaign in experiential format to offer the remarkable whisky to consumers. With a nationwide digital and social media campaign, the theme of Golfer’s shot will motivate youth to cherish their moments and create lifetime memories.
The Limited Edition Pack is an outcome of extensive consumer research conducted by the company. Alcobrew endeavors to deliver the best in value with no compromises in quality through continuous innovation.
Brands
Aziro appoints Jitender Hooda senior vice president for sales, digital solutions
Company taps industry veteran to scale digital solutions and deepen enterprise transformation play
CHENNAI: Aziro is doubling down on its AI ambitions, bringing in Jitender Hooda as senior vice president, sales, digital solutions, as it sharpens its pitch in the fast-heating market for enterprise transformation.
The appointment comes as enterprises rapidly scale investments in AI, cloud and next-generation digital capabilities, prompting Aziro to strengthen its leadership bench and expand its footprint in high-value transformation programmes across global markets.
Hooda arrives with deep experience in driving business growth, leading digital transformation initiatives and building AI-powered solutions. Over his career, he has held leadership roles at Hexaware Technologies, L&T Technology Services, ITC Infotech, Geometric and Tata Technologies, where he led large-scale deals, scaled strategic portfolios and built long-term consulting partnerships across North America, Europe and Asia.
Before joining Aziro, Hooda founded and served as founder and chief executive of EmachineLabs, an AI-powered enterprise platform, reinforcing his belief that enterprise transformation will increasingly hinge on a blend of consulting expertise and platform-led acceleration.
“Jitender brings a rare combination of strategic vision, market insight, and deep technology fluency. His ability to operate at the intersection of business growth and modern engineering aligns perfectly with Aziro’s next chapter. As enterprises accelerate their digital and AI journeys, Jitender’s leadership will play a pivotal role in strengthening our client relationships and scaling our digital business across strategic industries and geographies. We are delighted to welcome him to the leadership team,” said Sanjay Sehgal, founder and chief executive, Aziro.
“Aziro represents the kind of forward-thinking, high-impact organisation that enterprises need today, one that blends transformation expertise with AI-powered acceleration. I’m thrilled to join the team at such a pivotal moment and to help shape solutions that bring real, measurable value to clients. With the pace of technology change faster than ever, the opportunity to build future-ready digital systems is massive, and Aziro is uniquely positioned to lead that evolution,” said Jitender Hooda, senior vice president, sales, digital solutions.
In his new role, Hooda will focus on accelerating digital business growth, elevating Aziro’s positioning in high-value enterprise conversations and enabling clients to adopt next-generation AI and digital engineering capabilities.
Aziro, an AI-native product engineering firm, is betting on innovation-led transformation to help enterprises modernise platforms, automate intelligently and unlock new revenue streams in an AI-first world.
In a market where every firm is chasing the AI promise, Aziro is signalling its intent: scale fast, sell smart and turn transformation into tangible value.
