Comedy
Riya Sen joins existing cast of Mismatch for Mismatch 2
MUMBAI: After the success and hype of Mismatch, a comedy series by hoichoi which was streaming in September 2018, the world’s largest Bengali streaming service is now returning with Season 2. They have already brought back many of their Originals for a new season from last year – Hello S2, Dupur Thakurpo S2, Holy Faak S2, Chupkotha S2, Byomkesh S4 and more.
Though it is the Season 2 of Mismatch, the story-line has been changed with entirely new characters, having more fun elements than the previous season. The main cast remains the same with Rachel White, Rajdeep Gupta and Mainak Banerjee and even the director, Soumik Chattopadhyay. The exhilarating factor is that actress, Riya Sen returns to the Bengali content world after a long hiatus to star in her debut Bengali web series with hoichoi.
The unveiling of the cast was done in Myx, a lounge in Park Street, Kolkata in the presence of media and rest of the cast and crew talking about their excitement to start shooting for Mismatch 2.
The story of this season is about two couples: Abir (Rajdeep Gupta), Mishka (Riya Sen) and Anirban (Mainak Banerjee) Aditi (Rachel White). Aditi is Mishka’s boss. Whereas Anirban is a musician. Aditi is a hard taskmaster at her office, and everyone is petrified of her. Abir's sexual fantasies are almost like a nightmare for Mishka. On the other hand, Aditi is a dominating wife who acts and reacts like a boss even with her husband Anirban. Making Anirban scared of her, which ultimately leads to their unhappy conjugal life. When Abir finally persuades Mishka to be the hot wife to his bold fantasies, as luck would have it, the couple gets Anirban as the Bull. But Mishka and Anirban eventually fall in love. Abir gets furious and seeks Aditi's help and they end up being friends. As the plot unfolds Aditi finds out about her husband's infidelity, that creates havoc. Will these two couple clear this mess and end up being together or this is the start of another mismatched journey?
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
