MAM
UFO Moviez launches its cutting-edge insights platform “ProCAT”
Mumbai: UFO Moviez, an Indian in-cinema advertising network, announced their latest offering “ProCAT”, a first-of-its-kind web-based data analysis platform that will measure a number of footfalls, and provide cinema advertisers with data-driven insights to make informed decisions to plan, review, update and evaluate their cinema ad campaigns. ProCAT will emerge as a major disrupter in the realm of cinema advertising campaigns by leveraging cutting-edge technology and data analytics, and more. ProCAT’s innovative platform will empower advertisers to craft highly targeted and effective campaigns that resonate with their target audience.
In an era dominated by data, ProCAT recognizes the pivotal role that insights play in shaping advertising strategies. The newly launched ProCAT encapsulates advantages of programmatic advertising and applies it to the cinema medium. ProCAT has the ability to share estimated data for the performance of the movies and the audiences garnered by the screens for a specific movie, city, state and region. It will also be of vital help for campaign planning with accurate knowledge of movie performance, helping advertisers to measure audience at theaters, and will assess campaign ROI.
Speaking about ProCAT, UFO Moviez CMO & head of enterprise sales Siddharth Bhardwaj said, “Traditional cinema campaigns originally relied only on a single measure of success, viz playback of ads. ProCAT is designed to help advertisers plan campaigns to reach a specific targeted audience set and has the capability to measure the performance of the campaign. Advertisers can measure costs and ROI similar to programmatic digital ads. ProCAT also allows advertisers to compare their multiple campaigns and determine which strategies worked most effectively and in which region.”
Key salient features of the tool include ability to plan short-term and long-term cinema campaigns; instant budget estimates with reach and cost can be derived. Users can choose from the entire screen universe, and filters can be added to include specific screens, by ticket prices, screen quality and much more. ProCAT can provide detailed Evaluation reports which include weekly reviews of ongoing campaigns, audience measurement, in-depth analysis of admissions to theatres and collections of various movies.
National head – programmatic cinema Sachiin Guptaa further added, “ProCAT will be a disrupter in the field of Indian Cinema Advertising, with real time information available to the advertisers. This will enable them to modify the existing budgets and plan for better scheduling to maximise the ROI. We feel ProCAT will go a long way in being the key force for brands and advertisers to invest in Cinema Adverts.”
ProCAT is aimed to make the decision makers’ life easy and empower advertisers.The platform will give accurate footfalls for cinema campaigns, real-time review of campaign performance, budgets and cinema spends is now possible to determine a better ROI for the end user.
For more information visit: https://www.ufomoviez.com/procat
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
