MAM
Nike invites women to make the world listen through sport
MUMBAI: Nike launched the ‘Make The World Listen’ campaign in Mumbai recently, unlocking the power of sport for women in India. The launch was curated through an interactive event for women that spoke about breaking barriers of judgment, expressing themselves with confidence through movement and sport; and subsequently driving positive change in their communities. This event was supported by the presence of some of India’s most celebrated women athletes such as Deepika Kumari, Joshna Chinappa, Poovama, and Harmanpreet Kaur.
In India, cultural beliefs have led women to be judged, preventing them from having the freedom to express and be themselves, to realise their ambition and succeed. Nike wants to continue to empower women through sport, and break through judgement; to drive change within themselves and their communities through three main catalysts – inspirational athletes as role models who have overcome barriers as Nike continues to serve and listen to the voice of the athlete; purposeful design, innovating products with new technology to drive better fit, form and function and finally, diversity and inclusion through movement and sport; acknowledging and supporting variety that unfolds from the gym to the field and via digital fitness platforms.
With innovation at the core of the conversation, a sports bra serves as a functional garment to enable women to move with ease, comfort and support. Hence, no bra, no sport. At the same time, when women are at ease and confident to move freely, this fuels empowerment and self-expression. Some bold women in India have attested to this, making their statement and voices heard earlier this year at the Mumbai Marathon – Shaleena Nathani (Celebrity Stylist), Juhi Godambe (Blogger), Mishti Khatri and Naina Mansukhani (NRC Pacer) – with their self-expressions printed on their sports bras as they ran to the finish line pledging to shatter limiting beliefs they faced. Hence, throughout this campaign, the sports bra is fundamentally highlighted to fuel this movement.
Nike India Pvt Ltd marketing head Keerthana Ramakrishnan says, “Through this campaign our vision is to showcase the sports bra, which is the most important piece of apparel for women athletes, as a symbol of strength and defiance of judgement. We are committed to continuing this legacy by giving women and girls the opportunity to realize their full potential – on the field – and in life.”
For five weeks in Mumbai, Nike will provide women complimentary access to over 13 locations across the city to a variety of sports and fitness activities. Women across India can gain access to Nike’s best Trainers, Coaches and Athletes at Nike Training Club (NTC), Nike Run Club (NRC) sessions. Five Nike stores across Mumbai will offer sports bra fitting services to help find the perfect fit and all who register are entitled 25 per cent off all Nike sports bras at participating outlets – Linking Road New, Bandra Kurla, R City, Phoenix Mall and Infiniti Malad. The excitement will culminate on 11 May, where a pinnacle celebration of sports will be open to all women, topped off with the Make the World Listen Run (3km) to seal their commitment to be heard and make their voices be heard towards positive change
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
