Ad Campaigns
Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar
MUMBAI: Bringing viewers closer to the action, Hotstar, India’s largest premium video streaming platform, has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar. Conceptualized and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.
This entertaining new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.
Continuing its tradition of being a game-changer in the space, Hotstar is ensuring VIVO IPL 2019 is an exhilarating affair for all its users. With ‘Koi Yaar Nahi Far’, the streaming giant is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leaderboard.
They can also make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities. In an interesting product integration, winners of the Watch ‘N Play games can redeem their points courtesy the exclusive partnership with Amazon Pay.
This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
