MAM
Amway India strengthens its Personal Care portfolio with Persona Germ Protection and Moisturizing Liquid Hand Wash
MUMBAI: Amway India, the country’s largest FMCG direct selling company, has launched its latest innovation in the personal care category – ‘Persona Germ Protection and Moisturizing’ liquid hand wash. The new liquid hand wash has been developed in India for Indian consumers and offers effective germ protection, while providing gentle nourishment and moisturization by Aloe vera. The new liquid hand wash is safe, efficacious and environment-friendly, being free from paraben, sulphate and triclosan, which are widely used preservatives in consumer products.
With the newly launched liquid hand wash, Amway aims at bringing the much-needed behavioural shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual. Amway India is also looking at increasing the market penetration of liquid hand wash products including in tier II & III cities through the strong Amway direct sellers base.
Announcing the launch of Persona Germ Protection and Moisturizing Liquid Hand Wash, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “The health and hygiene segment, especially the hand hygiene segment has seen tremendous growth in India, with the liquid hand wash category witnessing a double-digit growth in the last 5 years. There is an increasing awareness among people towards maintaining hygiene in general, and specifically hand hygiene. Liquid hand wash is more convenient, less messy and more hygienic than soaps. There is a huge potential for growth in the category which has just 10% penetration in the country. With our Amway direct sellers base, we are aiming for a deeper product penetration esp. in tier II &III cities and we are confident that Amway direct sellers will play a crucial role in spreading awareness about the importance of hand washing for a healthy life.
Ms. Anisha Sharma, Category Head – Beauty & Personal Care, Amway India, added, “With several public and private campaigns on health and hygiene, more consumers are becoming aware about the benefits of maintaining a good personal hygiene, especially hand hygiene. They are looking for a product which gives them complete germ protection, without drying their hands. We are addressing this need by providing effective germ protection with the goodness of a nourishing herbal ingredient like Aloe Vera which softens and moisturises the skin#.”
Priced at INR 265 for 250 ml (inclusive of all taxes), Persona Germ Protection and Moisturizing Hand Wash is sold exclusively through Amway Direct Sellers across India.
Amway’s personal care category includes a wide range of products for head to toe including hair care, oral care, body care & male grooming catering to one’s personal hygiene needs.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
