Brands
Smartphone brands to spend Rs 330 crore on digital marketing in 2019
MUMBAI: 34 per cent of the digital marketing spend by smartphones in 2019 will be done to improve search results including keyword bidding and SEO. This is according to the findings of TechARC's first edition of ‘Smartphone Digital Marketing in India’ that gave an overview of how the smartphone brands are spending over various platforms.
Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019. Similarly, 24 per cent, 10 per cent and 6 per cent would be spent on performance marketing, programmatic marketing and influencer marketing respectively during the period.
Smartphone brands will cumulatively spend over Rs 330 crore on digital marketing in India. 72 per cent of this spending will be consumed by digital marketing over mobile platforms with the remaining being spent on web platform marketing.
TechARC founder and chief analyst Faisal Kawoosa said, “Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones.”
The report enumerates the advantages as well as challenges of digital marketing for smartphones. Among the key advantages digital marketing offers include call-to-action and rich media messaging to compliment a product like smartphone, where a brand wants to communicate a lot many details. At the same time, the main challenges remain of creativity and innovation besides ad-fraud which results in the inefficiencies of digital marketing, reducing the RoI as well as hurting the brand image.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
